Kevin Tracey

Concept Summary: The Not So Silent Rebellion: The spot follows three people riding their Harley through different locations. The ad uses different parts of the bike to change between the people, while talking about what motorcycles make people think about you.

Concept Summary: We follow the adventures of Ms. Hap as she walks down the street unfazed by the things happening around her. The world all around her can’t help but look and be amazed by her new Spanx jeans.

Using “Unused PTO”, unused paid time off, as if it were a sickness. A famous person has been hired to help build awareness and is accompanied by Paul a sufferer of “Unused PTO.” The famous person is a nameless actor, who is condescending to Paul and is trying too hard. Paul is a shy accountant who doesn’t want to be in the ad but is being forced to. The ad itself is a parody or ads such as the SPCA’s Sarah Mclachlan “Arms of the Angel” Ads.

Concept Summary: We travel through a dog’s life as he watches his adopted family, especially the daughter, grow up through the 90s into the present using references from the decades. We see his beginnings as a street dog all the way to his rise as beloved family pet.